combat pirate download without thoroughly examining the flaws in the legal supply pushing consumers to defraud would be unwise on the part of the Hadopi. Therefore, the Research, Studies and Monitoring (DREV) has established a barometer, to better characterize the public perception of the legal offer cloud of cultural property. The outline of this study, with a significant sample of 1,500 Internet users and more than fifteen years.
Firstly, the study reveals that 71% of Internet users use at least one of the categories of cultural property surveyed, with a significantly higher consumption among 15-24 year olds (96%), but also more diverse (4 , one different categories against 2.2 on average).
Overall, consumers are quite satisfied with the legal provision: 61% of those who claim to know. However, two categories fall a little below the average: the TV series (56%) and movies (52%), most affected by illegal downloading
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satisfactory offer but expensive
Within this legal tender, users consider the software, video games and video clips are the easiest to find (80%), while the supply of their TV series is more difficult to access (62 %).
legal supply of video games is shown to be the most content-rich (78%), as opposed to the TV series, considered the least diverse (61%). Overall, users are very satisfied with the technical quality of products offered. 79% say it is good or very good.
Regarding the degree of novelty, the winner is the availability of music and clips that 72% of users consider “recent”, and the losers are the TV shows that only 55% of users consider fed regularly.
But it’s the study examines what price consumers squeak. Whether for music, movies, series, photographs, video games, books or software, users claim that the products are too expensive. This is particularly true for films and qualified stuff for 82% of software users.
from this study was drawn a “composite attractiveness index provides legal as a whole” 60% rather homogeneous between groups, although the TV series and movies are a bit like troll (58 and 57%).
“Those who pirate the most are also those who buy more”
While this study was conducted, it is essentially an attempt to understand the flaws in the legal supply pushing consumers to download illegally.
Philippe Aigrain, a founder of La Quadrature du Net , an organization that defends the rights and freedoms of citizens Internet challenges first the methodology used to conduct this study: “The study is flawed. The DREV does not define what is meant precisely by legal offer and excludes those who said they knew the existence of the legal tender without knowing precisely what it is. “.
He added: “They also took the party to include users who have lawful purposes and / or illicit omitting statistics on differences in valuations in the different profiles. For example, it is not mentioned that those who pirate the most are also those who buy the most. “.
If many users who illegally download justify their action by saying, as the study points out that the legal supply is too expensive, Philippe Aigrain argues that now offers qualified pirate should fall into the legal field. It defends “the legitimacy of the non-market sharing between people. “And this for two reasons.
First he says: “it is a fundamental right that part of the principle of culture and prohibit the transmission on the net is a real regression. Nobody ever cared as physical books go hand in hand. “.
Then, in his book “Sharing, Culture and the Economy in the Internet Age”, he emphasizes that studies show that the download on the internet actually has a limited impact on legitimate sales:
“For example, it has been shown that up to 20% of the decline in sales of recorded music is due to piracy. I explain this decrease rather by reducing the supply of securities from 6 000-1000 albums per year. “.
Finally, the founder of La Quadrature du Net, largely absent from the study is the current level of sales and distribution, which showcases a minority of bestsellers or blockbusters. According to him, legalized pirates offers would encourage a greater diversity of works and would ultimately have a positive impact on other parts of the market. He cites “the appreciation of cultural consumption as a social experiment as attendance at theaters and concerts. . “
“It’s expensive but if we lower the price, the industry will no longer profitable”
This is not the opinion of Pascal Lechevallier, blogger and founder at ZDNet.fr TF1 Vision considers that “the illegal supply creates a real unfair competition against the legal provision. “. It responds to the argument commonly used by hackers who claim that media chronology does not allow immediate access, for example, the American series:
“This argument is inadmissible, large series are available six hours after broadcast to € 1.99 per episode on platforms like iTunes, Orange or CanalPlay. It is also possible to pay a monthly subscription between € 6.99 and € 9.99 per month for example in CanalPlay. “. He protested: “The pirate download is irresponsible and illegal practice which results from a profound misunderstanding of the value of cultural products. If everyone finally abandoned the legal supply, industry péricliterait. “.
reacts to statistics showing that consumers consider too expensive legal offer: “If you ask anyone if gas is too expensive, everyone will tell you that yes, but everyone pays because there are no free offers parallel. Although it is expensive but if we lower the price, the industry will be more profitable. “.
Finally, he said it would be possible to lower prices if the level of consumption increased but consumption series is stable and part of the volume is cannibalized by offering pirate
“If more consumers are turning to the legal supply, the volume of consumption would increase and it would be possible to lower prices, which would suit everyone but piracy is economically impossible. “.
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