Trial of e-books: Apple admits rising prices but accuses ... - ZDNet

Legal : The company is accused of having agreed with five of the biggest publishing houses in order to artificially inflate the price of e-books. Increase appears to be recognized.

Apple Is letting go a little ground in the trial which opposes the DoJ (Department of Justice) in the United States in terms of e-books

Recall that the firm is accused of having agreed with five of the biggest publishing houses in order to artificially inflate the price of e-books. Giant is the only one on the dock, publishers have amicably settled the litigation for $ 170 million.

charge vigorously denied by Apple. On the first day of the trial, the prosecution relied on a number of statements or correspondence from Steve Jobs to support his arguments.

statement late CEO publishers present in his official biography, was cited in particular: “Yes, the customer will pay a little more, but anyway this is what you want. . “

Then, the U.S. government has provided statistical evidence, based on a graph of price inflation. Lawrence Buterman, the government lawyer, said that in April 2010 when Apple launched its online bookstore, prices rose by 50%. “This dramatic increase is not an accident. “” Apple has actively participated in a strategy to increase the prices of e-books. “Has he said.

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In its defense, Apple was first challenged the inflation and highlighted its innovations have ultimately benefited the customers and the prices of e-books have gradually declined.

Not very convincing … Moreover, the company has changed gear to the second day of his trial. Eddy Cue, a senior, right-hand man Steve Jobs has recognized in hints that the prices of e-books had actually increased after the launch of the iPad in 2010, but he again denied any attempt agreement with publishers.

Still

responsible for this increase are concerned that “some books.” Worse, the responsibility would publishers, with whom he refutes any agreement, but that would have required “us higher prices.”

“I have not raised prices,” joked Eddy Cue, who blames new publishers who gets the official discourse of the time Jobs: “This is the editor that increases rates No Apple.. “

short, Apple is white as snow, and even claims to have “protected” and treated “fairly” consumers. Amen, the Mass is said.

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Apple vice president, however, admitted that he envisaged an agreement with another giant of online culture, Amazon. A kind of market sharing that Apple would control over music and e-books on Amazon … The idea was subsequently abandoned.