Established in France, the United States, the United Kingdom and Asia, Neolane provides a forum formelogicielle dedicated to marketing and cross-channel communication. This solution enables the integration of online and offline data collected during marketing campaigns conducted on mobile, social networks, email or through traditional offline channels of communication.
Neolane platform offers a complete solution including all the functional tools that marketing managers need to analyze, plan, develop, execute and measure marketing activities: managing prospecting, cross-channel campaigns, resources marketing and merging incoming channels outgoing /, personalization campaigns, user experience and maximize ROI.
Neolane Adobe brings its proven management of cross-channel campaigns competence and reinforces supply Neolane Marketing Cloud. The Neolane technology has been trusted by over 400 customers worldwide and was recognized as a “Visionary” by Gartner’s recent Magic Quadrant for the cross-channel marketing industry.
Nicolas Rose, Partner at XangeCapital : “ This release is the culmination of the work of the founding team of Neolane who built a company with a global focus and positioning Strategic exceptional. This transaction is an American actor to also reward the efforts in supporting XAnge Neolane internationally and our vocation to teams capable of becoming market leaders emerge. We are particularly proud of this operation, which also confirms the ability of French entrepreneurs to create recognized at the highest level in the digital world “value.
Stéphane Dehoche, CEO of Neolane “ features XAnge Capital and knowledge of our sectors of intervention were decisive in our choice of the investor to support us at the time of to address international and open our subsidiary in the United States market and their extensive international experience, particularly in the Anglo-Saxon world, were decisive “
.
major operation in the world of venture, this acquisition demonstrates the expertise XAnge in support of its portfolio companies internationally, including to the United States, with an experienced international team American and German in particular
funds managed by XAnge invested capital of Neolane in 2006, joining Auriga Partners entered the capital in 2002 and participated in a round of funding with Battery Ventures (USA) in 2011.
subsidiary of La Banque Postale, XangeCapital is a portfolio management company approved by the AMF for the private equity business
For more information:. www. xange.fr
Neolane provides the only conversational marketing technology that allows businesses to create and optimize ongoing dialogue in one-to-one with each individual. With an integrated software platform with proven abilities in email management and fusion inbound / outbound marketing teams quickly increase their effectiveness and impact on sales.
Straight born into the digital world, technology Neolane is easy and fun to use, both for standard and advanced users. Agile and turned towards the future, Neolane has demonstrated its ability to help its customers adapt to new marketing challenges and exploit opportunities more quickly than its competitors. Neolane is used by more than 400 companies worldwide including Sony Music, Alcatel-Lucent, Sears Canada, Sephora Europe. Neolane was funded by Auriga XAnge and Battery Ventures fund
Visit the website http://www.neolane.com
No comments:
Post a Comment