It was one of the ads flagship BlackBerry Live conference in May:. The Canadian manufacturer has opted open the BBM instant messaging to other environments than his, announcing the arrival of applications for iOS and Android devices. After a first launch compromise during September through early leak of customer BBM for Android, BlackBerry retry his luck this week, with the simultaneous release of BBM on the Apple App Store and Google Play.
Those who already have a username or BBM who cared to register online to be kept informed of the publication of these applications can be used immediately. For others, BlackBerry has set up a system queue, with alert by email. A way as any to regulate the load on the service, probably to ensure that the launch took place in good conditions. Published Monday, these two applications have in fact already registered more than 5 million downloads, according to BlackBerry.
What do they offer? The interface is adapted to the target environment, but maintains very close to those of BlackBerry 10, the system installed by the Canadian manufacturer on its own smartphone features. Functions, however, are a bit more limited since we have here as instant text messaging, with status, profile, smileys and send images, while the BlackBerry version of BBM also offers video calling and sharing the screen. The firm promises, however, that news will arrive soon.
BBM does it impose outside its native environment? The stakes are high for BlackBerry, which is a risk assumed by opening environments to third parties any of the software that makes the strength and appeal of its own platform. BBM will anyway work hard to win or regain the hearts of the users, especially young people, subject to the temptation of alternatives such as Facebook, Line, WhatsApp and others.
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