Sunday, October 6, 2013

Bouygues Telecom condemned for its comparative advertising on 4G - Digital Zone

October 6, 2013

ARCEP, the telecoms regulator has reprimanded Free there a few days. It’s time for Bouygues Telecom to be condemned by the Commercial Court of Paris. The operator unveiled its 4G network on October 1 has comparative advertising.


operator Bouygues Telecom has proudly displayed on 1 October 2013 to deploy its 4G network in France with a promised 63% population coverage. This was made possible by the operator by exploiting its 2G by the new generation 4G, sr band 1800 MHz network. 40 million French can benefit from the 4G with Bouygues Telecom. On the website of the operator, we can also note that a hundred cities are covered by the operator 4G. An advance for Bouygues Telecom in relation to its competitors that it has not forgotten to notify and get noticed by comparing the extent of its network with that of Orange and SFR, indicating the number of cities covered by such . Bouygues press on with its 4G speeds offered and did not forget to mention that at home, high-speed broadband is up and running. These terms might suggest that in others it is not the case, and motivate subscribers competitors coming at Bouygues Telecom.

operator would offer its 4G compared to that of its competitors based on assumptions of coverage at the end of 2013. The Commercial Court of Paris received a complaint that come from the incumbent. Bouygues was convicted and he has 24 hours to remove all advertisements displayed on the walls of the hexagon. If it does not apply, he would be fined € 20 000 per day of delay. This ad posted by Bouygues Telecom compared his offer than its competitors Orange and SFR and Free Mobile. Orange pleaded his case and said that this comparison does not take place to be because it distorts the study putting the same level as Orange SFR.

Displays Bouygues Telecom challenged

Displays Bouygues Telecom challenged



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