Business: Twitter seriously considering withdrawing its iOS music application. A blow to his strategy … which was not well directed, according to AllThingsD
Six months of relative indifference and then goes away? The All Things Digital website, which said its information into “multiple sources familiar with the matter”, says Twitter “seriously pose the question to close its mobile Twitter # Music application” in the reshuffle its music division.
The blog, which believes that the fate of the service is sealed, however, concedes that there is no time to communicate. And it does not mean, in general, the death of the service. Only the mobile application would be removed a priori, and knows nothing of the future of the service itself.
application on iOS was quickly achieved success, reaching the 6th free apps, says AllThingsD, which nevertheless adds that in the following months, she had quickly fallen into near oblivion.
Twitter is a blow against his musical strategy. Poorly integrated, developed into a corner and without vision, according to the website, Twitter # Music probably would direct more towards a strategy of partnerships, such as happened with Apple earlier this year. Twitter could then offer online radio service social playlist.
Yet will he know what will become really the application, either mobile or web, Twitter and what future he let the music as part of its IPO period conducive to focus on potentially profitable operations. The social network has declined to comment to AllThingsD.
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