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After the disappointing announcements regarding iPhone 5s 5c and early September, Apple was expected to turn. Mission accomplished? You be the judge. Find all the ads for keynote.
20 h 33 Look at the presentation of the iPad Air:.
20 h 23. The conference is over. No “One more thing” to introduce the iWatch as some dared hope.
new iPad Air. © Guillaume Grallet / The Point.fr
20 h 19. The old generation iPad and iPad mini will remain on sale at slightly reduced prices. New accessories ( cover in particular) are presented. Tim Cook is back on stage.
20 h 17. The new iPad mini will have a very high resolution Retina display, as observers had hoped. It also benefits from the A7 chip and displays 10 hours.
20 h 11. iPad Air has a new A7 processor and will be available from 1 November.
20 h 7. A new iPad Air is presented by Phil Schiller. It is 43% thinner, with 7.5 mm thick.
20 h 5 Look at how Apple’s new Mac Pro product:
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19 h 58. Finally! Tim Cook talks about the iPad. The tablets have passed 170 million copies. According to the CEO of Apple, 81% of tablets sold worldwide are iPad. His numbers are up to date? In addition, 475,000 applications available for the device.
19 h 57. iWork becomes free on Mac. The opportunity to make fun of Microsoft, whose Office suite costs a fortune. Tim Cook is back on stage.
19 h 55 Watch our video of the new Mac Pro.
19 h 50. Apple recalls its long iLife, iWork, etc.. The audience was bored.
19 h 45. After emphasizing the fact that certain products are relocated to the United States, Phil Schiller left the scene.
19 h 35. The new Mac Pro (desktop computers largely for professionals) are much more compact than their predecessors. The connection is backlit for easy connections. The features are impressive, but the price also: starting at $ 2999 excluding taxes
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19 h 29. The new Macbooks are, not surprisingly, lighter, thinner and more autonomy (up to 9 hours according to Apple ). Intel Haswell processors are in the game.
19 h 25. Phil Schiller comes on stage. He will discuss the Macbook Pro.
19 h 20. The Maverick update the operating system of Mac computers, Mac OS X will be available today. It is free, including the users of the old version of Snow Leopard. Applause.
19 h 16. Apple Macbook addresses. A quick demonstration takes place, the audience did not seem convinced. The mapping application highly criticized on iPhones and iPads, Maps, will be integrated into Mac OS X Maverick.
19 h 12. “Our competitors are lost, we know where we’re going,” asserts Tim Cook, referring to ads from Nokia this morning.
19 h 10. As usual, Apple spends long minutes to self-congratulatory before moving on to serious things …
19 h . 5 The keynote begins. The CEO of Apple, Tim Cook took the stage and welcomed the figures reveals that: best iPhone launch to date, excellent results, etc.
18 h 55. The pressure mounts, moments from the beginning of the conference. Each review rumors: iPad, Mac, and why not, iWatch … However, a new iPhone is almost excluded, only a few weeks after the launch of iPhone 5s and 5c.
18 h 50 London room where Apple has invited the European press:.
18 h 45. On Twitter, the brand generates more enthusiasm expected. Quips a user eg the five phases of the Apple keynote: “Excitement, hesitation, disappointment, acceptance, purchase.” As if being a fan of Apple today was limited to be convinced by a purchase …
18 h 40. As usual, Apple has closed its online Apple Store is just minutes from the beginning of the conference to present the news.
18 h 30. The Apple conference can be followed live on the Internet … provided you have a device of Apple. PC owners or Android smartphones (among others!) Are not welcome on the dedicated Apple, which reserves its video ads to those who are already customers page. We do not even surprised … more
18 h 20. From Burberry Apple … The giant number one ready-to-wear Burberry, Angela Ahrendts, will join Apple in 2014. By providing management strategy and business operations, the CEO, Tim Cook, hopes to limit the effects of the crisis and the slowdown in innovation in Cupertino.
18 h 10 If Apple keynote is, as always, highly anticipated, remember that the competition is not to be outdone. Nokia Tuesday morning unveiled new products, including a tablet equipped with Windows 8.1 RT, 2520 Lumia, and Microsoft launches the same day the shelves Surface 2 and Surface Pro 2, also running Windows.
18 hours. Our reporter William Grallet in London, where it will follow directly from Apple ads from 19 hours before to take charge new products and to share his impressions.
17 h 50. The highly elliptical sentence that accompanies Apple sent invitations to the media inflamed social networks. “We still have a lot to cover,” simply said the invitation. Some saw Apple’s willingness to invest in new markets, with its long-awaited iWatch. Watch connected slow to arrive, while Samsung and Sony are trying to carve out the lion’s share. Others have seen in Apple sentence announcing a new flap ( cover , as the verb cover English) for iPad.
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