Treatment Centre in orders Spartoo.com, leader selling shoes online 5 February 2012 in Grenoble (AFP / File / Jean-Pierre Clatot)
Nearly 60% of French Internet users do not trust brands to inform or advise and on the internet, say they expect before any reductions, according to the / barometer Orange Terrafemina released Tuesday exclusively by the AFP.
the eighteenth wave of this survey on the internet usages of French, this time dedicated to brands and their impact, Vox Polling Institute surveyed online 1,002 people aged 18 years and over by quota method, 6 and 7 November.
“Can you trust a brand you inform or advise you in the same way a newspaper or magazine?” No, meet 59% of respondents (“no, not really” 40% of them, and “no, not at all” 19% “).
as mobile Internet, users expect that the first from their favorite brands are reductions (71%). Far behind practical advice (12%), contests (9%), information such as magazine or games (2%).
These marketing approaches are, however, “useful” and “please” 61% of respondents, they say.
They say 68% prefer the internet support to access this type of marketing content, against 23% in a magazine or newspaper, 18% on an application for smartphone and 11% on a tablet application.
In addition, 59% of respondents say they have a contest sent by a registered via email, and 41% say they have already seen the Facebook page of a brand.
Almost a third (19%) also played a game via the Facebook page of a brand, and 21% have already downloaded the application of a retail brand.
The survey then turned to cases involving specific brands: for example, a site about beauty tips “set up by a brand like L’Oréal” approach is called “sympathetic” to 64% of respondents and “interesting” 62% of them, but also “anecdotal” (48%) or “false” (29%).
Similarly, if a video of extreme sports “is implemented by RedBull” approach is considered “interesting” for 44% of users, but “false” for 33% of them.
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