[Book] Luxury and new technologies – Emarketing

                 
             
     

More than design, fashion or art, technological innovation is the new driving force behind the creativity of brands and opens up many possibilities. In this work, concrete and forward-looking, the author brings together and analyzes the technologies, applications & amp; implications in the world of luxury, and offers his vision combines strategy and storytelling.

By Carmen Kervella Turki.

Maxima Editions, 192 pages, € 28.